Framework of a KE application software development for emotive design: A computational cognitive science perspective

Abstract

Computational Cognitive Science (CCS) is a new domain of interdisciplinary study to address problems related to human emotions, cognition, and socio-behavioral aspects based on computational and predictive techniques. The CCS addresses computational model development for software application to configure human emotions. People would like to buy a product which has emotional values. Therefore, it’s become essential to design emotive product that represent the expected emotive qualities of consumers. Kansai Engineering (KE) is one of the beneficial techniques to design emotive products. The term ‘Kansei’ is a Japanese word which is referred to sensitivity, sensibility, feeling and emotion. Literature suggested that KE process helps in creativity based product design. Further, creativity is defined as the tendency to generate or recognize new ideas or alternatives that may be useful to solve problems. So far, there is hardly any computer application found which generates creative and emotive design ideas based on KE process. This paper proposed a CCS based framework to design KE computational application. Consequently, the application will help designers to design emotive products in an effective way.