Aesthetic Preference and Time: Preferred Painting Dilates Time Perception

Abstract

In the domain of aesthetic preference, previous studies focused primarily on exploring the factors that influence aesthetic preference while neglecting to investigate whether aesthetic preference affects other psychological activities. This study sought to expand our understanding of time perception by examining whether aesthetic preference in viewing paintings influenced its perceived duration. Participants who preferred Chinese paintings (n = 20) and participants who preferred western paintings (n = 21) were recruited to complete a temporal reproduction task that measured their time perception of Chinese paintings and of western paintings. The results showed that participants who preferred Chinese paintings exhibited longer time perceptions for Chinese paintings than for western paintings, while the participants who preferred western paintings exhibited longer time perceptions for western paintings than for Chinese paintings. These results suggested that aesthetic preference could modulate our perceived duration of painting presentation. Specifically, individuals perceive longer painting presentation durations when exposed to the stimuli matching their aesthetic preferences.