Until fifteen years ago, the ambition of any business administration graduate was to work for a big multinational company or an investment bank. Since 2000, more and more students have been considering setting up their own business as a real career option. FGV-EAESP, one of the main Brazilian Business Schools, created its Entrepreneurship Centre (GVCENN) in 2004. Its main objective is to contribute to the entrepreneurial culture not only inside FGV but also outside the school, specifically in São Paulo city. Over the last decade, GVCENN has developed many programmes, projects, and activities. The objective of this chapter is to describe some entrepreneurship aspects of Sao Paulo city region, as well as the contribution of the city policies and the GVCENN activities to boost entrepreneurship in São Paulo city. The chapter focuses on female entrepreneurship in Brazil.
Andreassi, T., & Tonelli, M. J. (2017). Women entrepreneurs in São Paulo, Brazil. In Entrepreneurial Learning City Regions: Delivering on the UNESCO 2013, Beijing Declaration on Building Learning Cities (pp. 121–136). Springer International Publishing. https://doi.org/10.1007/978-3-319-61130-3_8