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Modell zur Messung der attitude toward the ad im Bereich Branded Entertainment

  • Kind U
Springer Fachmedien Wiesbaden, (2018), 83-129
DOI: 10.1007/978-3-658-22646-6_4
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Kind, U. (2018). Modell zur Messung der attitude toward the ad im Bereich Branded Entertainment. In Online Video als Branded Entertainment in Deutschland (pp. 83–129). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-22646-6_4

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