Inclusive design in industry: Barriers, drivers and the business case

Abstract

Despite increasing discussion in academia, genuinely 'inclusive' design in industry remains the exception rather than the rule. Based on literature reviews and industry surveys, this paper explores the barriers faced by manufacturers, retailers and design consultancies in adopting inclusive design. Drivers for practising inclusive design are also investigated. Using information about such barriers and drivers and linking them to business objectives, a basic framework for the business case for inclusive design is proposed. The paper contributes to the in-depth understanding of industry barriers and motivations for inclusive design and forms the basis for further research into the business case in an inclusive design context. The paper provides an insight into industry practice that is applicable to the design of User Interfaces for All. © Springer-Verlag 2004.