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Journal ArticleOPEN ACCESS

Innovation in the Concepts of Intercultural Communication and Resistance to Changes in Responsible Organisations

  • Broccard M
  • Pillet A
  • Baratelli J
Journal of Tourism & Hospitality (2017) 06(05)
DOI: 10.4172/2167-0269.1000314
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Abstract

… The aim here is to identify the marketing impacts and the possible consequences in order to justify an improvement in our ways of communicating by considering cultural differences. …

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Broccard, M., Pillet, A., & Baratelli, J. (2017). Innovation in the Concepts of Intercultural Communication and Resistance to Changes in Responsible Organisations. Journal of Tourism & Hospitality, 06(05). https://doi.org/10.4172/2167-0269.1000314

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