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HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL

  • Zuniarti I
  • Suleman D
  • Rachmawati S
  • et al.
Dinasti International Journal of Education Management And Social Science (2020) 1(4) 448-453
DOI: 10.31933/dijemss.v1i4.211
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Abstract

This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.

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APA

Zuniarti, I., Suleman, D., Rachmawati, S., Sabil, & Rusiyati, S. (2020). HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL. Dinasti International Journal of Education Management And Social Science, 1(4), 448–453. https://doi.org/10.31933/dijemss.v1i4.211

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