Analysis of Success of Digital Marketing Using Vernacular Contents

Abstract

The rise of regional languages for digital marketing is increasing continuously. Majority of Indians prefer marketing in local Languages. India is among the fastest-growing smartphone markets in the world. This provides an immense scope of brand development and growth of digital marketing. In this paper, the impact of three languages: English, Hindi and Bengali on digital marketing has been analyzed. The analysis shows that online websites using vernacular languages are preferred and have more impact on the consumer.