Innovative Business Models in Developing Meat Ecotourism in Toba Samosir

Abstract

Meat Village, located in sub district Tampahan Toba Samosir North Sumatra Indoensia, is a village that has great potential to be ecotourism village. In addition to its location in Lake Toba, it has also a beautiful environment, cultural value and local wisdom. This potential has not been developed to become ecotourism village business due to the lack of people's awareness and understanding to create business models and understand business development references. This study aims to describe and analyze the innovation of the right business models in Meat village using Canvas Model components: customer segments, customer relationships, channels, value propositions, revenue systems, key activities, key resources, key partners, and cost structure.To obtain the original and maximum results, the researchers combined a quantitative and qualitative method, scoring and interviews, and Focus Group Discussion (FGD). Data collection was conducted through dissemination activities to inspire people to innovate, Ecotourism village training, survey, and questionnaires. The findings of this research indicate that business innovation of Ecotourism development model in Meat village has long-term success if supported by community, local government, mentoring from Del Technology Institute and Indonesian Ministry of Coordinating Ministry of Marine Affairs.