Operation entropy-based method for evaluating purchase mode of supermarket vegetable

Abstract

The three rural issues have been being the focus of the reform in China in recent years, and the fresh vegetable plays a very important role in our agriculture. This paper analyzes an existing fresh vegetable purchase mode in our supermarkets and assesses it dynamically for one supermarket using operation entropy-based method. Based on the assessment indexes of green, livelihood, economy and safety as well as the operation-entropy theory, the analysis results not only show that the "Farmer + Supermarket Integration Purchase" Mode is superior to the traditional mode in terms of supply chain structure, but also the operation efficiency of the entire supply chain is improved. Finally, a new supply and marketing mode, i.e., "Farmer + Consumer Integration Purchase" Mode is presented, which can further reduce the relevant circulation links, and thus is superior to the "Farmer + Supermarket Integration Purchase" Mode. © Springer-Verlag Berlin Heidelberg 2013.