A Socio-Cultural Study of Face and Politeness Conceptions in the Kazakh Context

Abstract

This study investigates the issues related to some aspects of the Kazakh concept of face and politeness, the perceptions of politeness, and politeness and impoliteness strategies. The principal means and mechanism guide and predetermines the social conduct that guarantees the harmony of the relationships between people. Kazakh politeness, as part of people's communicative behavior, is a component of national culture and is governed by national customs and traditions based on deep historical roots. Historically nomadic, the Kazakhs had to develop a pattern of interaction rules within the community and outside that helped them to adapt successfully to the harsh conditions of the steppe. The only guarantee to successfully survive in the vast steppe, arid nature, and nomadic way of life was to maintain benevolent relations between people and, at any expense, prevent conflict and aggressive situations. An online survey was conducted in which 100 first-year al-Farabi university students participated. The survey data obtained provided valuable insight into the young people's beliefs about politeness and impoliteness and how the concept of politeness affects their moral values and shapes their ethnocultural behavior in modern times. The respondents' answers showed a surprising uniformity in defining the politeness principles in the Kazakh context. With Kazakh young people, politeness is nestled in respecting others, especially older adults, appropriate behavior, maintaining smooth and harmonious interpersonal relations, good manners, and adhering to societal rules and norms.