ANALISIS BIBLIOMETRIK TENTANG RISET STRATEGI PEMASARAN BANK SYARIAH

Abstract

The marketing of Islamic banks has become an interesting topic in recent decades, along with the development of the halal industry in various countries. It is normal that there is a lot going on about the absence of conventions among academics. This is natural because they also experience other disciplines such as the study of innovation, information systems, and entrepreneurship which are still in the stage of scientific development. The purpose of this study is to review the strategies carried out by Islamic banks by providing extensive bibliometric analysis to answer research or in bibliometric terms called RQ. RQ1 Shows research trends on Islamic Bank Marketing based on the number of articles per year, RQ2 research Top 10 peer-reviewed journals with the most publications, RQ3 top article authors from peer-reviewed published articles and Hussainey K has been the most productive, RQ4 is a publication in the field that comes from several other subjects and disciplines, RQ5 main topics and research in the field visualizing the network describing 8 clusters, RQ6 topics topics for the future, RQ7 this author's country which provides the most publications and collaboration between authors, and RQ8 of the most influential articles based on citations in research.