Architecture communication in online magazines

Abstract

Communicate technical data to a non-specialized audience in areas such as architecture is something practically non-existent in the current reality, although the electronic media have facilitated the arrival of certain concepts to a non-specialist public. In the information age, mass media are decisive in disseminating rigorous information in the architecture sector, and nowadays, society dominates key concepts in other fields such as automotive and informatics, getting to know elements such as cylinder capacity, power or operating system. Why is not the same reality in the field of architecture? Data relating to thermal and acoustic coefficients and energy ratings are key for people to obtain the maximum performance of the place where they aspire to build their home and working place. The poor dissemination of technical data is analyzed so that the architecture communication is not rooted in a simple design for discussing the beauty of the sketches made by the architect.