Design and Development of Packaging in Supply Chain Management: A Case Study

Abstract

Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).