Social business

0Citations
Citations of this article
22Readers
Mendeley users who have this article in their library.

Abstract

Corporate social responsibility takes many shapes and forms, ranging from small, unstructured and sporadic charitable donations for example in the form of a sponsorship of the local kids soccer team, to a fully integrated function that is in line with and supports the companys strategic vision and goals. Social business as described and promoted by Nobel Peace Prize Laureate Professor Muhammad Yunus, the father of microcredits and the founder of Grameen Bank in Bangladesh, is a relatively new member of the corporate social responsibility and corporate sustainability tool kits. Just like any kind of philanthropic activity, it has the goal of creating social value without pursuing any financial gains for its investors or donors, but it does so in a business format, using a market-based approach and striving for financial sustainability. This chapter describes how social business is used in the corporate world and explores how it can be used to move in Direction 1 toward a companys sustainability frontier, and even push it out further. After a brief introduction to the concept, this chapter will draw on international and Latin American case studies, including the current social business investment of Florida Ice and Farm Company (analyzed in Chapters 2 and 9) to describe its potential roll-out and impact on the companys financial, social and environmental performance.

Cite

CITATION STYLE

APA

Löffler, M. (2014). Social business. In Strategy and Competitiveness in Latin American Markets: The Sustainability Frontier (pp. 218–230). Edward Elgar Publishing Ltd. https://doi.org/10.4018/ijismd.2015100104

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free