Usability testing of an online farming investment website

Abstract

The Philippines, being a tropical country, is a main producer of several agricultural products. With the increasing trend on the use of the internet in businesses, an online farming investment scheme has been recently introduced in the country. The crowdfunding website allows potential investors to select the crops they wanted to invest on. Upon confirmation of investment, farmers plant the investors’ selected crops. The profit after the sales of products is shared among the investors and farmers at the agreed terms. This research study would like to test the usability of the website to increase usability in terms of efficiency and effectiveness. The study would like to explore the website’s problematic areas and their implication on the potential investors’ behavior. Preliminary analysis suggests that the current website interface appearance may have affected the integrity of website. Moreover, the timeliness of the responses significantly affects customer satisfaction and the overall usability of the website.