Organizational Integration Strategies for Promoting Enduring Donor Relations in Higher Education: The Value of Building Inner Circle Network Relationships

Abstract

Successful fund-raising efforts are critical for public higher education institutions as they seek to offset uncertainty in government funding. This study evaluated the enhancement of fund-raising capacity through the maintenance of enduring donor relationships. Tanise L. Chung-Hoon is the Director of Principal Gifts in the Offi ce of the President for LDS Philanthropies, Brigham Young University. She is a Certifi ed Fund Raising Executive (CFRE). Her research focuses on enduring donor relations, principal gift-level donor activity, donor inclination, and the role of organizational integration in creating long-term support for nonprofi t institutions.