Attention, identity and linguistic capital: Inverted style-shifting in Anglo-Cornish dialect lexis

Abstract

While stylistic variation in attention-based models has been foundational to sociolinguistic theory (Labov 1972a; Trudgill 1974), other studies (e.g. Coupland 1985; Eckert 1989; Drummond 2018; Snell 2018) conceptualise style as a resource used in the context of identity construction. I synthesise these two approaches to sociolinguistic style and consider social meaning in the context of variable attentional load. Informed by a study of lexical variation in Cornwall, I account for an inverted style pattern with recourse to local identity, social meaning and language ideology. In doing so, I introduce an attention-to-self model of style. This model posits that when speakers pay greater attention-to-self, they closer approximate a desired self, a target identity that they aspire to embody. For example, when speakers subvert the standard language ideology, their stylistic target may not be 'educated' or 'posh', but 'local'. In such cases, careful speech styles can be conducive to the production of local dialect forms as a performance of identity. I propose that the stylisation of local identity in careful speech styles in Cornwall should be interpreted in the context of an alternative linguistic market, a Cornish micro-market, which subverts the value system of the dominant linguistic market.