Social big data mining for the sustainable mobility and transport transition: findings from a large-scale cross-platform analysis

Abstract

The paper reports findings from a study that examining how cross-platform social media analysis can help to map the digital discourse on sustainable mobility and sustainable transport, and enhance the understanding of sociotechnical low-carbon transport transitions. Using the hashtag search queries #sustainabletransport and #sustainablemobility, 33,121 Tweets (2013–2021) and 8,089 Instagram images including captions (2017/2018–2021) were scraped using the Python modules Twint and Instaloader. Quantitative text and sentiment analyses were applied to the Tweets and image captions. Additionally, an automated machine learning-based image analysis of the Instagram images was conducted using object detection via OpenCV. Synthesized results formed the base for a cross-platform analysis inspired by Rogers’ method comprising hot topics/key themes, user mentions, sentiment polarity, and co-hashtags. Notably, electromobility emerged as a prominent theme, particularly on Instagram, while #sustainabletransport was closely associated with active travel, notably bicycling, and #sustainablemobility showcased a dominance of electromobility discourse. The study demonstrates the investigative potentials of cross-platform social media analysis studies to enhance the understanding of sociotechnical low-carbon transport transitions. Drawing on key results, the paper suggests an adapted version of the Geelsean Multi-Level Perspective on Sociotechnical Transitions.