A DISCOURSIVE TURN IN THE THEORY OF LINGUISTIC POLITENESS: TO THE FORMATION OF THE THEORY OF LINGUISTIC IMPOLITENESS

Abstract

As Barbara Pizziconi notes, numerous studies in the field of linguistic politeness, starting from the mid-70s of the 20th century, i.e. since the birth of the later famous theories of R. Lakoff, J. Leach, as well as the universal theory of linguistic politeness by P. Brown and S. Levinson, play a very important role in modern pragmatic works. Nevertheless, although the number of publications on this issue is steadily growing, there is no single, generally accepted definition of the social and communicative phenomenon of politeness. There is also no unity among scientists in understanding the very nature of linguistic politeness (Pizziconi 2006: 706).