IMPLEMENTATION OF CHSE CERTIFICATE FOR TOURISM OBJECT MANAGEMENT IN BANYUMAS (HALAL TOURISM PERSPECTIVE)

Abstract

Objective: The aim of this research is to analyze regulations set by the Minister of Tourism and the creative industry for managers of tourism, hospitality, culinary, cafes, entertainment venues, and Tourism Villages to have Clenleness (Cleanliness), Health (Health), Safety (Safety), and Environmental Sustainability certificates. Theoretical Framework: The regulations set by the Minister of Tourism and the creative industry for managers of tourism, hotels, culinary, cafes, entertainment venues, and tourism villages to have Cleanliness, Health, Safety, and Environmental Sustainability certificates (CHSE) provides a guarantee (Cuarent) for consumers in terms of Clean, Beautiful, Safe, and Safe. Method: I used a qualitative approach in this field research in presenting and analysis the data. The subjects are authorities in board of culture and tourism (DINPORABUDPAR) of the Banyumas Regency and managers of 5 (five) tourist objects. I did pre-research to determine the integration of the value of halal tourism to the CHSE certificate in the management of tourism objects in Banyumas. I have conducted observation, interviews, and documentation to collecting the data. Further, I investigated about the potential and matters related to the implementation of the CHSE certificate in Banyumas. Results and Discussion: This study found that the CHSE certificate has been implemented in four tourism objects in Banyumas. Meanwhile, one of them (Maskumambang) is in the submission stage. Why is a CHSE certificate significant, because it can increase the competitiveness of tourist objects and can describe the readiness of tourism objects in welcoming tourists. In developing halal tourism, the Banyumas government must have the political will, the application of halal industry regulations, the provision of infrastructure and facilities, the provision of human resources, and sufficient budget allocation. Overall, the tourism infrastructure managed by the Banyumas district government has partially met the requirements for halal tourism. Research Implications: the research findings highlight the importance of implementing CHSE certificates and integrating halal tourism values in tourism management in Banyumas Regency to enhance competitiveness, meet consumer expectations, and promote sustainable and inclusive tourism practices. Originality/Value: The originality and value of the research lie in its unique focus on integrating halal tourism values with CHSE certification, promoting government collaboration, enhancing competitiveness and consumer assurance, emphasizing sustainability and cultural sensitivity, and providing practical implications for tourism management in Banyumas Regency.