Expectations of generation Y for digital health innovations

Abstract

Background and aim: “Generation Y” is the term used to describe younger adults born between approximately 1980 and 2000. The generation is attributed with being digitally savvy and technically adept. It can thus be assumed that there is an increased desire among these people to use digital healthcare innovations when needed. However, the exact expectations in this regard are largely unknown. The aim of this study is to examine the expectations and needs of Generation Y in more detail. Materials and methods: For data collection, five focus group interviews were conducted in April 2021, each with six people between 23 and 36 years of age, with three people per group working in the health sector. The interview material was analyzed using content analysis according to Mayring. Results: One of the expectations among respondents was to use low-threshold digital healthcare innovations. There was also a great demand for health information. The focus was on increasing efficiency in everyday life, in particular a reduction in the amount of time required. Influences of the corona pandemic on expectations were observed. Discussion: Three functions of digital applications emerge as particularly relevant: “administration,” “tracking,” and “information.” For these, preference profiles of Generation Y were created. Customized solutions offered by digital innovations could help to implement target-group-specific health promotion and prevention more concretely and generate added value for Generation Y. Since the everyday life of the target group is already characterized by digitization and digital innovations, there is great potential here.