Analisis Strategi Daya Saing (Competitive Advantage) Kopia Karanji Gorontalo

  • Mohamad R
  • Niode I
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Abstract

This research aims to determine the competitive advantage strategy analysis of Kopia Karanji Gorontalo. The research methode use is a qualitative method. The data analysis technique of this research is identifyng the external and internal factors, EFAS and IFAS Matrix Anaysis, SPACE Matrix Analysis, TOWS Matrix Analysis. The Finding reveals that from the external side Kopia Karanji Gorontalo is in a good category with the total of value is 2.4747 which means (kopia karanji industry) in terms of competitive advantage strategy, it has been utilizing the existing opportunities to minimize the threats. The total score of opportunities is higher than the total score of treatment (y>0) with the difference score between treathment-opportunity for 1.2602. Meanwhile, form the internal side, the industry of kopia karanji Gorontalo also in good category with the total of value is 3.2332 which means (kopia karanji indsutry) in terms of competitive advantage strategy, it has been optimizing to utilize the strenght to decrease the weakness. The total score of strenght is higher than the total score of weakness (x>0) with difference score between strenght-weakness is 0.6068. Furthermore based on the SPACE matrix analysis, kopia karanji industry is in quadrant 1 position (aggressive strategy) by applyng strategy of market penetration, market development, product development, and concentric diversification.

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APA

Mohamad, R., & Niode, I. Y. (2020). Analisis Strategi Daya Saing (Competitive Advantage) Kopia Karanji Gorontalo. Oikos Nomos: Jurnal Kajian Ekonomi Dan Bisnis, 13(1), 1–14. https://doi.org/10.37479/jkeb.v13i1.7062

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