The Impact of Facebook Advertisements on Customer Attentions of Jordanian Female Young Users

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Abstract

This research aimed to investigate the impact of facebook advertisements on customer attentions of Jordanian female young users. Analytical descriptive approach was used. A suitable sample used which includes of (400) young female customer users. The researchers used the questionnaire as a tool for collecting primary data. The results found that there is an impact of the facebook advertisements by facebook on customer attentions of Jordanian young female users. The researchers set up a number of recommendations and the most is acquired more advertisements with different design and entertainments to influence customer’s attentions positively toward their personal products.

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APA

Megdadi, Y., Hammouri, M., & Megdadi, Z. (2023). The Impact of Facebook Advertisements on Customer Attentions of Jordanian Female Young Users. In Studies in Computational Intelligence (Vol. 1056, pp. 189–203). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-12382-5_10

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