Significance of Social Semiotic Research

  • Wong M
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Abstract

A social semiotic approach is central to the analysis of visual imagery drawn from a given community. To provide a fine-grained social semiotic account, the social context of meaning making is crucial in making sense of the visual texts in relation to the wider...

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Wong, M. (2019). Significance of Social Semiotic Research. In Multimodal Communication (pp. 157–162). Springer International Publishing. https://doi.org/10.1007/978-3-030-15428-8_7

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