A social semiotic approach is central to the analysis of visual imagery drawn from a given community. To provide a fine-grained social semiotic account, the social context of meaning making is crucial in making sense of the visual texts in relation to the wider...
CITATION STYLE
Wong, M. (2019). Significance of Social Semiotic Research. In Multimodal Communication (pp. 157–162). Springer International Publishing. https://doi.org/10.1007/978-3-030-15428-8_7
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