Efficient personalized web mining: Utilizing the most utilized data

Abstract

Looking into the growth of information in the web it is a very tedious process of getting the exact information the user is looking for. Many search engines generate user profile related data listing. This paper involves one such process where the rating is given to the link that the user is clicking on. Rather than avoiding the uninterested links both interested links and the uninterested links are listed. But sorted according to the weightings given to each link by the number of visit made by the particular user and the amount of time spent on the particular link. © 2011 Springer-Verlag.