Exploring the role of service eco-system in developing countries: A case study of ride hailing service in Pakistan

Abstract

The application of sharing economy in developing countries has the potential to increase the social capital and economic growth. It can assist with economic development and enable entrepreneurship. However, there are still some barriers to the sharing economy in developing countries. They include a lack of trust, social and cultural norms regarding ownership, inadequate technology, lack of electronic payment systems, insufficient assets, skills, and inappropriate regulations. The aim of this research is to better understand the differences between the ride-hailing value co-creation process typically found in developing countries, and prevailing ride-hailing value co-creation process in developed countries. The insights provide useful information, which allow harnessing sharing economy for the benefit of developing countries.