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THE CMO AND THE CIO: CROSSING THE RAGING RIVER

  • Nirell L
Palgrave Macmillan US, (2014), 155-164
DOI: 10.1057/9781137386311_18
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Nirell, L. (2014). THE CMO AND THE CIO: CROSSING THE RAGING RIVER. In The Mindful Marketer (pp. 155–164). Palgrave Macmillan US. https://doi.org/10.1057/9781137386311_18

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