Brand Wellington: When City Imaging Is GLAM’ed

Abstract

City imaging is part of the creative industries portfolio of policies. Yet the relationship between institutions of public culture and urban regeneration is under-researched. This chapter explores ‘GLAMs’ – Galleries, Libraries, Archives and Museums – to show how a city can be transformed through these knowledge institutions. Tara Brabazon shows the transformations of Wellington led by Te Papa, the national museum, that created the conditions for Wellywood and the making of Lord of the Rings.