BUILDING A HERITAGE TOURISM DEVELOPMENT BLUEPRINT FOR BANGLADESH: AN EXPLORATIVE INVESTIGATION

Abstract

Purpose of the study: Bangladesh is blessed with all the possibility to be an imperative heritage destination on global premises, whereas there are a number of obstacles that can obstruct the effective development of the heritage tourism segment in the country. As a result, the present study targets to explore major issues that are critical in the development process of heritage tourism. Methodology: The study has organised 25 semi-structured interview procedures for data collection. The respondents are judgementally selected on the basis of their frequent tourism activities. Findings: The analysis has revealed some critical issues related to governance, institutional requirements, integration, and resource allocation. Application: The findings of the study can possibly help the authority to formulate a suitable strategy regarding the development of heritage tourism in Bangladesh. The outcomes of the study also serve a direction on how better tourist experience can be configured in the country's heritage destinations. Novelty/Originality of the study: The explorative nature of the investigation has the benefit of accumulating useful and insightful info about heritage tourism issues in Bangladesh comparing to what can obtain through quantitative testings. It is also one of the few attempts to identify and categorise the valuable heritage tourism products inside Bangladesh.