Global Corporate Social Responsibilities Management In MNCS

Abstract

The management of global corporate social responsibilities (CSR) in MNCsis less understood. This paper presents an analysis of CSR management in theglobal operations of two MNCs of British origin, operating in diverse sectors.The paper presents in-depth empirical analysis of CSR practices in routine stakeholderrelations of these MNCs, across multiple levels within the MNC and acrossmultiple levels of its context. The study reveals that global CSR management resulted frominterplay of firms' strategic choices, internal design processes, as wellas influences of regulatory, normative and cognitive environment at the multiplelevels of the MNC context.