Employer Branding and Reputation From A Strategic Human Resource Management Perspective

  • Yüksel M
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Although many scholars and executives have investigated in the related issue of enterprise resource planning (ERP), executives need to understand the operation performance of each department and the whole enterprise. Thus, various customized ERP reports are so required. However, the standard reports provided by ERP vendors fail to meet the demand of each enterprise because industries' scopes are quite diverse. So, customized report is not just an obstacle for enterprise, but also a stressful issue for ERP vendors. Therefore, this study reviews numerous research results about action research and collaborative design, then applies qualitative research method to And critical implementation items and quality control forms so to establish the ERP report design mechanism. This result has pioneered ERP report mechanism in academia. It continually improves report quality and dramatically raises overall ERP implementation value in practice.




Yüksel, M. (2016). Employer Branding and Reputation From A Strategic Human Resource Management Perspective. Communications of the IBIMA, 1–18. https://doi.org/10.5171/2015.794545

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