“Down the Yellow Brick Road”: Challenging the Existing Business Models

Abstract

The financial and social upheavals which occur in the last two decades, along with establishing and continuing development of the Corporate Social Responsibility (CSR) discipline, didn’t skip the academic field. Hence, in this chapter we will present a case study of implementing CSR as a day to day approach in the School of Business Administration (SBA) at the College of Management Academic Studies (COMAS), in Rishon LetZion, Israel. Learning hubs and mentors are a few examples of the main results of this observed change. Change is almost always accompanied with challenges such as the ones we have encountered—Financial, sustainability etc. Furthermore, in Israel there is also a unique legal basis for considering stakeholders. The change in that matter was expressed in 2000 when for the first time the Israeli law anchored the companies’ liability to take into consideration the interests of their employees, creditors, and the public in general.