Research on Design Style of Cartoon Medical Science Interface Based on Kansei Engineering

Abstract

In this study, we analyzed the relationship between user’s liking for medical science comics and their design elements and design styles based on Kansei Engineering method, and explored what styles were more popular, what style was more relevant to medical treatment and popular science. This study aim to inspire the design of medical science comics. Focus group method was used at the start stage. A survey based on questionnaire was utilized in the research and quantitative analysis was conducted. Results indicate that, (1) in the style of comics, the correlation between the style of exquisite and rough and the degree of user’s affection is the highest; (2) the highest correlation with medical treatment is the style of complex and simple, and the highest correlation with science is the style of simple and gorgeous, complex and simple, and serious and lively; (3) the correlation between medical, popular science, and favorite degree is relatively low. The findings will have a certain reference role in the design of future medical science comics.