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Delivering a Luxury Brand Experience

  • Raghavan L
Palgrave Macmillan UK, (2012), 109-120
DOI: 10.1057/9781137264169_10
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Abstract

… end brands placed a greater emphasis on certain parts of their customer journey to best suit … in the exploration stage, elevate the purchase experience and create undying loyalty for the …

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APA

Raghavan, L. (2012). Delivering a Luxury Brand Experience. In The Luxury Market in India (pp. 109–120). Palgrave Macmillan UK. https://doi.org/10.1057/9781137264169_10

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