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The CEO as a Business Model Innovator in an AI World

  • Ricart J
Springer International Publishing, (2020), 185-203
DOI: 10.1007/978-3-030-20680-2_10
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Abstract

In a new world of rapid change fueled by artificial intelligence technologies, Joan Enric Ricart argues that there are plenty of opportunities for companies to create competitive advantage with business model innovation. The winners of today and tomorrow are creators and architects of novel business models. CEOs help design business models. They should be ready for this challenge and learn how to compete with artificial intelligence-based business models.

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APA

Ricart, J. E. (2020). The CEO as a Business Model Innovator in an AI World. In The Future of Management in an AI World (pp. 185–203). Springer International Publishing. https://doi.org/10.1007/978-3-030-20680-2_10

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