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Book Chapter

Influencing Consumer Behaviour — Danish Clothes Washing as an Example

  • Hein M
  • Jacobsen B
Springer Berlin Heidelberg, (2001), 468-474
DOI: 10.1007/978-3-642-56531-1_52
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Abstract

This paper presents the successful experience of a Danish campaign regarding clothes washing, which is an area that is usually considered to be both uninteresting and tedious. The aim of the campaign was to shift the clothes washing behaviour of consumers in an energy-efficient direction.

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Hein, M., & Jacobsen, B. (2001). Influencing Consumer Behaviour — Danish Clothes Washing as an Example. In Energy Efficiency in Household Appliances and Lighting (pp. 468–474). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-56531-1_52

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