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The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains

  • Duffy J
  • Koudal P
  • Pratt S
Springer Berlin Heidelberg, (2004), 77-106
DOI: 10.1007/978-3-540-24710-4_7
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Abstract

Consumer businesses that effectively link their customer management and supply chain operations to boost customer satisfaction and profitability are twice as profitable as competitors that do not do so. They are two to five times more likely to achieve superior...

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Duffy, J., Koudal, P., & Pratt, S. (2004). The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains. In Collaborative Customer Relationship Management (pp. 77–106). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-24710-4_7

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