Pixel perfect: Fashion styling in virtual character design process

Abstract

The main objective of this paper is to understand the process of designing 3D virtual characters in the gaming and animation industry in terms of clothing, hair styling and body proportions modeling. It focuses on the design practices and the creative decisions made by Computer Graphics (CG) professionals to bring virtual characters to life through fashion styling and character performance. A descriptive understanding of industry design practices can help build theories about the motivation and other human factors that goes into character design from the designers’ perspective.