The focus of our research is to support designers in fostering a more sustainable behaviour of consumers by creating meaning in products and services. The paper describes the results of a literature study into the process of meaning making and the mechanisms through which meaning affects consumer behaviour. Meaning is defined as a mental representation of possible relationships. An initial model, the Meaning-Behaviour Model, is presented, integrating the mechanisms found in literature. Five possible interventions, derived from the model, show how designers can use meaning as a lever to foster enduring behavioural change. The paper contributes to the discussion of introducing meaning through design by exploring the link between meaning and behaviour.
CITATION STYLE
Waltersdorfer, G., Gericke, K., & Blessing, L. (2015). Designing meaning to change consumer behaviour: An exploration. Smart Innovation, Systems and Technologies, 34, 341–351. https://doi.org/10.1007/978-81-322-2232-3_30
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