This chapter provides an overview on the development of cultural theories as a means to understand how culture influences individual values, attitudes, and behaviors. We review the principal conceptual models that have been used in these endeavors and provide a framework that integrates the multilevel influences (macro-, meso-, and micro-) on individuals within each culture.
CITATION STYLE
Wong, N., & Anne Lee, J. (2017). Putting the pieces together: Culture and the person. In Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions (pp. 33–48). Springer International Publishing. https://doi.org/10.1007/978-3-319-65091-3_3
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