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Meat Masculinity

  • Gomes Costa Filho R
Contexts (2014) 13(3) 56-58
DOI: 10.1177/1536504214545762
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Abstract

Scholar Ricardo G. Costa Filho explores Brazilian meat brand Friboi’s recent advertising campaign, and finds an intricate connection between hygiene, masculinity, and animal protein consumption.

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APA

Gomes Costa Filho, R. (2014). Meat Masculinity. Contexts, 13(3), 56–58. https://doi.org/10.1177/1536504214545762

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