The Convergence Continum of Radio Songgolangit

Abstract

The trend of using the internet in Indonesia is increasing because of the various advantages it has. Therefore, Radio Songgolangit uses internet media to disseminate its information by using various platforms such as Facebook, Instagram, radio streaming and websites. This activity of combining old and new media is called media convergence. This study aims to determine how the implementation of the convergence of Radio Songgolangit media. In this study, the researcher uses the theory from Dailey, Demo and Spillman namely the the continuum model of media convergence theory. In this theory, the convergence has five stages, Cross Promotion, Cloning, Coopetition, Content Sharing, and the last is Full Convergence. By using qualitative methods researchers has collected data by observation, interviews and documentation. The results showed that the media convergence of the continuum model of Radio Songgolangit was still running the first and the second stages. At the Cross Promotion stage, it is carried out by introducing each other, such as mentioning, including names, logos and links. At the Cloning stage, broadcast media reproduces content from social media, and social media reproduces content from other news portals. Meanwhile, at the Coopetition, Content Sharing and Full Convergence stages, Radio Songgolangit has not been fully implemented, because Radio Songgolangit still has shortcomings in the implementation of its media convergence, such as the lack of human resources and empowerment as the driving wheel of Radio Songgolangit media convergence, thus Radio Songgolangit still has not implemented five stages of media convergence continuum model.