In this paper a customer business analysis using data mining tools and marketing performance index will be presented. Mechanisms based on machine learning principles will be described and discussed. Customer logs will be analyzed using two different tools and compared for decision making process.
CITATION STYLE
Wrzuszczak-Noga, J. (2019). Applying basket analysis and RFM tool to analyze of customer logs. In Advances in Intelligent Systems and Computing (Vol. 852, pp. 258–266). Springer Verlag. https://doi.org/10.1007/978-3-319-99981-4_24
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