Introduction: How Far Can We Take Strategic Communication? The Sky Is the Limit

  • Ruão T
  • Balonas S
  • Carrillo M
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Abstract

… role in elections, especially in countries like Spain, where digital media has considerable influence in society. Applying text-mining … conclude that corporate social responsibility (CSR) …

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Ruão, T., Balonas, S., & Carrillo, M.-V. (2021). Introduction: How Far Can We Take Strategic Communication? The Sky Is the Limit. In Strategic Communication in Context: Theoretical Debates and Applied Research (pp. 9–19). UMinho Editora/CECS. https://doi.org/10.21814/uminho.ed.46.1

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