Case study for experience vision designing notebook PC

Abstract

It is challenging to do a thorough user-centered innovation process in the PC industry due to the very fast paced product development cycle and the nature of how innovations are usually technology driven. User-centered innovation activities can be held before the start of each project to overcome these challenges. And in the end, applications of technology must be able to be traced back to user insights. User Experience Innovation Process (UXIP), a three-phase innovation process is proposed in this paper. UXIP can help incorporating the Experience Vision approach into the PC industry. This process is consisted of three phases: research, create, and strategy. During the process, sets of flashcard that captures user insights and concept scenarios are used. Through the innovation tools, new user experience-based and technology-related concepts can be captured early on. UXIP was able to help companies save time and make better decisions. The results were remarkable. The company was able to lunch incredibly innovative PC products in a very short period of time since the concepts behind the product were already produced a year before hands. © 2013 Springer-Verlag.