Design creation based on KANSEI in Toshiba

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Abstract

In endeavoring to increase the quality of design, Toshiba has outlined a concept of "perceived quality," and evaluates designs on the basis of achieving a higher level of perceived quality. We defined six indices from the result of the image research into the design by the user. These six indicators of perceived quality were used in the creation and evaluation of designs, and a number of products were put on the market and evaluated. © 2009 Springer Berlin Heidelberg.

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APA

Nishizawa, Y., & Hiroi, K. (2009). Design creation based on KANSEI in Toshiba. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5610 LNCS, pp. 660–666). https://doi.org/10.1007/978-3-642-02574-7_74

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