Horizontal, Vertical, and Conglomerate Mergers

  • Tremblay V
  • Tremblay C
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Abstract

The immediate and most dramatic way for a company to expand its size and influence market structure is to purchase another company. Historical examples abound. In the late 1800s, Standard Oil Company gained a 90% share of the petroleum market by purchasing more than...

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Tremblay, V. J., & Tremblay, C. H. (2012). Horizontal, Vertical, and Conglomerate Mergers (pp. 521–566). https://doi.org/10.1007/978-1-4614-3241-8_18

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