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DIGITAL MARKETING: BACKGROUND, ESSENCE, MANAGEMENT

  • Yankovets T
  • Vyshnevska M
Publishing House “Baltija Publishing”, (2020)
DOI: 10.30525/978-9934-588-61-7-39
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Abstract

… «digital marketing» concept have been identified and their close relationship has been established, allowing to formulate our own definition of digital marketing, … verbal and visual brand …

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APA

Yankovets, T. М., & Vyshnevska, M. О. (2020). DIGITAL MARKETING: BACKGROUND, ESSENCE, MANAGEMENT. In Economic development: global trends and national peculiarities. Publishing House “Baltija Publishing.” https://doi.org/10.30525/978-9934-588-61-7-39

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