LATIN AMERICAN TOURISM IN FACE OF THE CORONAVIRUS CRISIS

Abstract

The article examines the processes taking place in Latin American tourism under the influence of the coronavirus crisis. The purpose of this article is to review the impact of the pandemic on the tourism industry in Latin America and the Caribbean and proposed directions for its recovery. Based on statistical data presented in the publications of the World Tourism Organization (UNWTO), the global business data platform Statista and other analytical materials, the features of the ongoing reorganizations in Latin American tourism are shown. Experts and specialists see a way out of this situation in the orientation towards digitalization of the tourism industry, the search for new types of tourism for consumers working remotely and other innovations. The article notes that despite various government strategies to combat the pandemic, multilateral cooperation of the LAC countries in overcoming the consequences of the coronavirus crisis is important for restarting the entire tourism industry